Sleepless Media: Website Design in Santa Cruz, California

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Our Process

How We Work. And Why it Works.

We Have a Tried and True Process in Developing Successful Sites.

This may be the first time you're exploring putting a site together for yourself or your business, or you may have been involved in projects previously that may or may not have gone too smoothly. So, we wanted to outline our process for you as an idea of what to expect. The following steps are crucial parts of almost all web projects.

1) Quote Request

The first step is to gather all details and specifications from you to determine the scope of the project. In many cases, this is done via our quote form. We generally like to know a little about your business and see a few examples of other web sites that either have the look and feel, or functionality you are looking for. If you have an RFP (Request for Proposal), that is all the better, but it is not always necessary.

2) Project Evaluation

We can set up a face-to-face meeting or a phone call to make sure we have all of the details straight. We may scribble on a napkin or two, answer all of your deepest, darkest web-related questions, and maybe even talk about what your mom would like to see in a website, (it can happen). At this point we can give you our recommendations as well as a ballpark on the budget.

3) Formal Proposal & Agreement

If you are interested in working with us, we will put together a formal proposal for you to review. We don't just slap your name in a proposal template and hope for the best - we outline our process as it relates to your specific project, and we include every single detail of what your site will include. The proposal also acts as a contract agreement and outlines associated costs, options and terms. Most of the time, we can give you a hard quote based on the amount of hours we think the project will take as a whole. Unlike some design firms, we stick by our quotes no matter if we go over the hours allotted or not, unless something new or unforeseen comes up during the project that was not covered in the original scope of the agreement. We like you to know exactly what you're paying, and what you're paying for. No one likes surprises, especially surprise costs.

4) Initial Deposit

Once you've decided to move forward and have signed our agreement, we partial deposit on the project total to get started. Depending on the size of the project, we'll break up additional payments for each completed phase or milestone. Work usually commences on our standard web design projects within 7-14 days depending on our work load, and how quickly you are able to provide us with all of the necessary materials in order to get started.

5) Planning, Research and Discovery

Depending on the size of the project, this step is crucial. Understanding the target audience, competitors and is an extremely important starting point for any successful design project. This phase helps us understand the problems and how to solve them with creative design. The major goal here is to a design and build a website that works for your customers, not just you, not just us.

6) Design Phase

In close coordination with our creative director, our lead designer will personally design the graphics and create a mock-up for your new website home page; keeping your industry, preferences and target audience in mind. Our standard agreements generally include up to three separate design concepts as needed, with multiple revisions within reason thereafter to finalize. We then mock up any other key pages of the web design that require special layouts and make sure the look & feel is consistent site wide.

7) HTML/CSS Development Phase

Once the design concept is selected and approved by you, we'll start on the development and production of the site. We code all of our web sites using standards-based XHTML/CSS that is highly cross-browser compatible, fast loading and search-engine-friendly. All of your proof-read text content and images you have prepared will be added into each page of the web site layout during this phase.

8) Programming/Software Implementation Phase

95% of all websites we build are dynamic in some way and require custom web programming to give them the functionality required. Upon your approval of the static XHTML/CSS site layout, we'll begin on the programming phase of the project. This phase includes converting the site from static HTML/CSS, to a dynamic, database-driven website. Using primarily PHP/MySQL, we custom program any special functionality into your site, which often includes building a custom Content Management System (CMS) so the website can be quickly and easily updated by you. We will also configure, implement and customize any third-party or open-source web software at this time (which includes e-commerce shopping carts, blogs, etc.)

9) Final Review, Training & QA Testing

When all of the dynamic web programming as been completed, we will review and test the website with you. You will be trained to use any administration tools that your site may require. Any final touches will be completed in preparation for launching the site.

10) Launch!

When everything has been tested/approved, you have been trained appropriately, and the final balance on the project has been received, we launch the new website and everyone celebrates! We also make sure permanent 301 redirects will be implemented so you don't lose any search engine traction in the process. If any additional work is required post-launch, we will handle your request on a per-project quote, or on an hourly basis. Regular maintenance plans are also available based on your needs.

That pretty much covers it! Still have questions? Don't hesitate to give us a call! (831) 427-1969

Read About Our Team...

Ready to get started?

Why Wouldn't you Want to Meet Us?!

We are. We're not trying to tell you what to do, but we think it'd be a good idea to get in touch, and pronto, time's a wastin! If you're interested in speaking to us about your project, you can fill out our quick project quote form to give us some details, or call us anytime at (831) 427-1969 to set up a free consultation.

Sleepless Media | Request a Quote

Request a quote for a websiteRequest A Quote

Step 1

Tell us a little about yourself

Thank you very much for considering us for your project! Please take a few minutes to fill out our quick project planner form, which will give us an overview on your company and the project in order to determine the best overall plan. It will also provide us with valuable insight if you decide to move forward with us. The more details the better, but if an item doesn't pertain to you, please feel free to skip it.

* Indicates a Required Field

All of your information is strictly confidential and will never be shared or sold to any third party under any circumstances.

*
Pleasure to meet you!
*
Just make sure it's entered correctly!
*
The best number to reach you.
*
Let us know your city and state.
*
We enjoy working with companies of all sizes.
Have a site now? We want to see it.

I would like to subscribe to the Sleepless Media E-Newsletter

Request a quote for a websiteRequest A Quote

Step 2

Tell us about your project

We'd like to learn more about what services you are interested in, any specifics you are aware of now, and also get an idea of what kind of design style you like.

* Indicates a Required Field

*I am interested in the following:
Web Design or Redesign
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English.
Online Marketing / SEOtooltip
SEO or "Search Engine Optimization" is the process of optimizing your website for high search rankings in search engines like Google, Bing, Yahoo, etc. If you are interested in SEO or Online Marketing in general, please check this box.
Logo Design / Brand Identity
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English.
Mobile-Responsivetooltip
Mobile Responsive websites dynamically size down and tranform to many different screen sizes and devices, including desktop computers, tablets and smart phones. It is quickly becoming the standard and is highly recommended. If you are interested in a user-friendly mobile version of your website, please check this box.
E-Commerce / Online Storetooltip
E-commerce is the selling of products or services online. If you will be taking money electronically via your website, please check this box.
Content Management Systemtooltip
A content management system (CMS) is a backend administration area of a website that allows you to quickly and easily edit designated text and images, quickly and easily without any coding. If you are interested in updating the website yourselves, please check this box.
Content Copywritingtooltip
Someone will have to write content for the website. If you will not be able to write your own content, and do not have an individual or company to write it for you, please check this box.
Other:
*Overview:tooltip
The devil is in the details. The more details we have, the better chance we have at making sure we suggest the proper solution, and snuff out any potential pitfalls the project may have.
*What are your main goals for this project?
*Is this a redesign of something that exists, or are you designing something new?
*Who on your side will be working with us on the project?tooltip
Will you be the point person throughout? Are there a group of decision makers? Investors? We'd like a general idea of what the review process with you will look like.
*What is motivating you or enabling you to do this project now?tooltip
Trade Show? Product Launch? Just attained budget or investor?
Please list 3 websites you admire for reference:tooltip
We'd just like a general idea of sites you like. They don't have to be the same industry, or exactly what you want. Sites you really like are great, but we can always come back to it later.
If you don't have any, feel free to leave them blank, but it's very helpful to have an idea of what kind of style you are looking for.
*What are the most important things about this project to you?tooltip
If you have an outline, sitemap, RFP or other document, please attach it here:tooltip
In other words, we want to know what you have in mind. What sections or pages you envision having on the website? What crucial functionality or features will those pages require? How big is it roughly? A bulleted list is a good start, and other companies provide a full RFP (Request for Proposal) which can be helpful. If you have anything, please attach it. If not, we'll address that in our discussion.

Request a quote for a websiteRequest A Quote

Step 3

Budget, Timeline, Odds and Ends

Just a few more things! We'd like to get a feel for your budget, timing and if we'll be a good fit for your needs.

* Indicates a Required Field

*
This will help us determine the proper solution.
*
We'll make sure it's realistic with our schedule.
*
Give us an idea of how much time we have.
*
This will help us better approach your needs.
*
We want to know who sent you!
Let us know who referred you
Let us know which website it was.
If other, let us know how.
*What does success look like? How will you know this project has succeeded?tooltip
More sales? Better looking site? More leads? It helps to know what your main focus is.
*Any concerns you are worried about? What do you imagine going wrong?tooltip
Have any bad experiences with websites or developers in the past? Anything you are particularly concerned about? We'd like to make sure we cover any concerns you may have up front.
*Selection Process
Closing Comments:

Finished? Don't forget to Hit the Submit Button Below!Almost done

Request a quote for a websiteRequest A Quote

Request Complete

Your Project Planner/Quote Request was Submitted Successfully!

Thank you very much for taking the time to answer our questions. A member of our staff will review the details and be in touch as soon as possible to cover any remaining questions. Once we have a proper understanding of everything your project entails, we'll be able to put together a formal proposal for you that outlines our process, the project details and cost summary.

What should I do in the meantime?

Well, we're glad you asked! We'd highly recommend heading over to our our blog. It covers articles on everything from E-Commerce, to Social Media, to SEO. Also, if you'd like to know a little bit more about how things will go if we end up working together, please read about Our Process. Thank you and we are very much looking forward to speaking with you.

Request a quote for a websiteRequest A Quote

Call us(831) 427-1969

Contact Us About Your Project

Thank you very much for considering us for your project. Send us your basic contact details, and we'll arrange a time to discuss your project's details with you. Also, don't forget about our Project Planner which is a great way to get things started.

All of your information is strictly confidential and will never be shared or sold to any third part under any circumstances.

* Indicates a Required Field

*
Pleasure to meet you!
*
Just make sure it's entered correctly!
*
The best number to reach you.
*
Let us know your city and state.
*
We enjoy working with companies of all sizes.
Have a site now? We want to see it.
*
We want to know who sent you!
Let us know who referred you
Let us know which website it was.
If other, let us know how.
*Tell Us About Your Project:
If you have an outline, sitemap, RFP or other document, please attach it here:tooltip
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English.

I would like to subscribe to the Sleepless Media E-Newsletter

Request a quote for a websiteRequest A Quote

Call us(831) 427-1969

Your form was submitted successfully!

Thank you very much for taking the time to answer our questions. A member of our staff will review the details and be in touch as soon as possible to cover any remaining questions. Once we have a proper understanding of everything your project entails, we'll be able to put together a formal proposal for you that outlines our process, the project details, cost summary and terms.

What should I do in the meantime?

Well, we're glad you asked! Filling out our Project Planner would be highly valuable and will help us to provide you with a quote more quickly. Don't have time now? We'll send a document over for you in an email, and you can fill it out when you have a chance.

Otherwise,we'd highly recommend heading over to our our blog. It covers articles on everything from E-Commerce, to Social Media, to SEO. Also, if you'd like to know a little bit more about how things will go if we end up working together, please read about Our Process. Thank you and we look forward to speaking with you.

Request a quote for a websiteRequest A Quote

Call us(831) 427-1969

Fill Out Our Project Planner »

or Sleepless Media Project Planner

The best way to kick things off will be to fill out our quick step-by-step project questionaire. It will help cut to the chase in regards to your project details, goals and preferences. That way, we'll be able to make sure we're offering the best solution and a proper quote.

Get Started get started

Start the Conversation »

If you're interested in speaking to us asap, but don't have time to fill out your Project Planner at the moment, (or alreay have an RFP you can provide), please just send your contact details over and we'll take it from there.

Contact Us get started

Sleepless Media - Santa Cruz Office / 303 Potrero St. Suite #47-103 Santa Cruz, CA 95060 / Phone: 831.427.1969 / Email Us / Map and Directions

The Sleepless Media name and logo are registered trademarks of Sleepless Media, A California Corporation / Website Powered by Sleepless CMS / All Materials © Copyright 2001-2014 Sleepless Media Web Design / Thank you for paying attention to detail and reading the fine print - and special thanks for visiting the best web site design agency in the Santa Cruz and South SF Bay areas! What's the hold up? Put your web presence in high gear now and Contact Us.