Sleepless Media: Website Design in Santa Cruz, California

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Our Process

How We Work. And Why it Works.

We Have a Tried and True Process in Developing Successful Sites.

This may be the first time you're exploring putting a site together for yourself or your business, or you may have been involved in projects previously that may or may not have gone too smoothly. So, we wanted to outline our process for you as an idea of what to expect. The following steps are crucial parts of almost all web projects.

1) Quote Request

The first step is to gather all details and specifications from you to determine the scope of the project. In many cases, this is done via our quote form. We generally like to know a little about your business and see a few examples of other web sites that either have the look and feel, or functionality you are looking for. If you have an RFP (Request for Proposal), that is all the better, but it is not always necessary.

2) Project Evaluation

We can set up a face-to-face meeting or a phone call to make sure we have all of the details straight. We may scribble on a napkin or two, answer all of your deepest, darkest web-related questions, and maybe even talk about what your mom would like to see in a website, (it can happen). At this point we can give you our recommendations as well as a ballpark on the budget.

3) Formal Proposal & Agreement

If you are interested in working with us, we will put together a formal proposal for you to review. We don't just slap your name in a proposal template and hope for the best - we outline our process as it relates to your specific project, and we include every single detail of what your site will include. The proposal also acts as a contract agreement and outlines associated costs, options and terms. Most of the time, we can give you a hard quote based on the amount of hours we think the project will take as a whole. Unlike some design firms, we stick by our quotes no matter if we go over the hours allotted or not, unless something new or unforeseen comes up during the project that was not covered in the original scope of the agreement. We like you to know exactly what you're paying, and what you're paying for. No one likes surprises, especially surprise costs.

4) Initial Deposit

Once you've decided to move forward and have signed our agreement, we partial deposit on the project total to get started. Depending on the size of the project, we'll break up additional payments for each completed phase or milestone. Work usually commences on our standard web design projects within 7-14 days depending on our work load, and how quickly you are able to provide us with all of the necessary materials in order to get started.

5) Planning, Research and Discovery

Depending on the size of the project, this step is crucial. Understanding the target audience, competitors and is an extremely important starting point for any successful design project. This phase helps us understand the problems and how to solve them with creative design. The major goal here is to a design and build a website that works for your customers, not just you, not just us.

6) Design Phase

In close coordination with our creative director, our lead designer will personally design the graphics and create a mock-up for your new website home page; keeping your industry, preferences and target audience in mind. Our standard agreements generally include up to three separate design concepts as needed, with multiple revisions within reason thereafter to finalize. We then mock up any other key pages of the web design that require special layouts and make sure the look & feel is consistent site wide.

7) HTML/CSS Development Phase

Once the design concept is selected and approved by you, we'll start on the development and production of the site. We code all of our web sites using standards-based XHTML/CSS that is highly cross-browser compatible, fast loading and search-engine-friendly. All of your proof-read text content and images you have prepared will be added into each page of the web site layout during this phase.

8) Programming/Software Implementation Phase

95% of all websites we build are dynamic in some way and require custom web programming to give them the functionality required. Upon your approval of the static XHTML/CSS site layout, we'll begin on the programming phase of the project. This phase includes converting the site from static HTML/CSS, to a dynamic, database-driven website. Using primarily PHP/MySQL, we custom program any special functionality into your site, which often includes building a custom Content Management System (CMS) so the website can be quickly and easily updated by you. We will also configure, implement and customize any third-party or open-source web software at this time (which includes e-commerce shopping carts, blogs, etc.)

9) Final Review, Training & QA Testing

When all of the dynamic web programming as been completed, we will review and test the website with you. You will be trained to use any administration tools that your site may require. Any final touches will be completed in preparation for launching the site.

10) Launch!

When everything has been tested/approved, you have been trained appropriately, and the final balance on the project has been received, we launch the new website and everyone celebrates! We also make sure permanent 301 redirects will be implemented so you don't lose any search engine traction in the process. If any additional work is required post-launch, we will handle your request on a per-project quote, or on an hourly basis. Regular maintenance plans are also available based on your needs.

That pretty much covers it! Still have questions? Don't hesitate to give us a call! (831) 427-1969

Read About Our Team...

Ready to get started?

Why Wouldn't you Want to Meet Us?!

We are. We're not trying to tell you what to do, but we think it'd be a good idea to get in touch, and pronto, time's a wastin! If you're interested in speaking to us about your project, you can fill out our quick project quote form to give us some details, or call us anytime at (831) 427-1969 to set up a free consultation.

Partners, Affiliates & Platforms We Use & Trust:

Shopify E-Commerce Solution Provider BigCommerce - Sell More Products! Authorize Dot Net Pay Pal Namecheap Global Sign Custom Wordpress Design Themes Constant Contact Mailchimp Mailing List Services

We Accept Credit Cards:

Visa, Mastercard, American Express and Paypal Accepted

Sleepless Media - Santa Cruz Office / 303 Potrero St. Suite #47-103 Santa Cruz, CA 95060 / Phone: 831.427.1969 / Email Us / Map and Directions

The Sleepless Media name and logo are registered trademarks of Sleepless Media, A California Corporation / Website Powered by Sleepless CMS / All Materials © Copyright 2001-2014 Sleepless Media Web Design / Thank you for paying attention to detail and reading the fine print - and special thanks for visiting the best web site design agency in the Santa Cruz and South SF Bay areas! What's the hold up? Put your web presence in high gear now and Contact Us.