1.    Use titles that capture reader (and searcher) attention.

Your headline is the single most important part of your entire blog post.  It’s what the searchers usually see in the SERPs (search engine results pages) and it’s what piques the interest of a potential reader to pursue the article further.

2.    Write your blog posts in a friendly, conversational tone.

Unless you’re in a very technical, professional, or academic field, it’s always good to keep your web writing as conversational as your topic and audience will allow.  Just talk naturally through your keyboard and let the words flow.  Be sure to grammar check once you’re all done by reading the post out loud—writing for your blog just got a whole lot easier!

3.    Use plenty of whitespace while writing your blog articles.

Whitespace means keeping your paragraphs brief (usually no more than 4 sentences), using sub headlines throughout your blog post, and otherwise ensuring that your copy doesn’t “appear” overwhelming to the eye.  If it just visually looks overwhelming, very few will actually go on the read the copy.

4.    Remember that bullet points and numbered lists make excellent blog copy.

This compliments the above rule about whitespace very nicely—but also stands on its own as a web writing principle.  It’s been proven that blog readers are attracted to quick and easy informative posts about the topics they’re interested in.  Lists and bullet points remain one of the top methods of delivering factual information in a quick and concise reader-friendly format.

5.    Cover a topic of interest with your blog posts.

This means planning and not just rambling about corporate policy or something else that’s really mundane to readers.  If you’re out of ideas, think about frequent questions that your customers ask (and answer them in conversational way through the blog).  That one always works in a bind—sometimes it helps to keep a swipe file list of potential blog post ideas handy so you can add ideas at any time they come to you in the normal course of your daily life.

6.    Consider including a relevant attention-grabbing image at the top of the post.

A picture has always been worth a thousand words…and nothing changes here when it comes to blogging.  Using an attention grabbing image can really make the difference if you’re having trouble drawing readers further into your blog copy.  Be creative and try and come up with stock photos that are colorful and somehow tell a story of their own.

7.    Show right away that you have extensive knowledge of the topic.

One way to do this is to share a few bullet point facts or statistics within the first couple of paragraphs of your post.  Sometimes this alone can make enough of an impact to catch a reader’s attention and keep their interest as they continue to read on.

8.    Know that while longer doesn’t necessarily make a blog post better, it does have more potential than a one paragraph blurb style blog post in the eye of the beholder.

Sometimes shorter is actually better too—but too many really short posts can send a message to the visitor that there might not be anything of value to read on the blog.  Getting this just right can be a challenging balancing act sometimes, but getting it right is worth the challenge.

9.    Integrate the basic principles of SEO in each and every blog post you write.

Think about important keywords that pertain to the topic you’re getting ready to tackle.  Make a list of those keyword phrases and at least try to include them where they fit naturally.  Also, include the single most important keyword phrase in the blog’s title.

10.    Don’t be afraid to use other popular blogs for inspiration.

This doesn’t mean copying them (in fact, by all means, you should definitely never copy them).  Instead, just look at their format and the kind of attention-grabbing headlines they use that make an impression on you.  They don’t even have to be topically related to your blog—the ideas and inspiration are universal.

Blogging is still alive and well.  Yep—it’s true.  Even with mass proliferation of the social media we’ve come to rely on today, and with the fact that in some ways blogs kind of pre-date social networking, they work really well as a cornerstone component of websites for a few practical reasons:

• Search engines love frequently updated blogs—which means your blog will help you bring in traffic to your site.

• Blogs are an ideal way to share the odds and ends—or news updates—that you might not ordinarily have a place for on your website.

• Visitors just like the conversational nature of blogs.  They can be catchy to read and foster some really respectable back and forth.

And the best part is that blogging is quite simple if you just commit to keeping up with it.  Here are 5 ways to get excellent results from your blog:

1. Stick to a schedule.

You don’t have to blog at the exact same hour each day or anything overly strict like that, but it is a good idea to keep a basic schedule and plan regular blog postings accordingly.  This way, visitors kind of get a feel for when you’ll be updating the blog with something new—whether it’s once a day or once a month.  Search engines like it too.  And if you want to fill in between the regular schedule with an occasional post, that’s icing on the cake…the more the merrier!

2. Use your blog as your social media hub.

Probably one of the most effective uses for your website’s blog is to use it as a central hub that all of your different social media broadcasts and campaigns kind of aim back towards.  It’s like the central foundation that all of your social outreach ties back into.  This way, your social media efforts still stand on their own, but they also lead visitors back to your site—such as through your blog—for the rest of the story.

3. Ensure your blog is SEO friendly.

When your blog is tuned and tweaked to be a SEO machine, it’s basically using its very organic nature to reach out to the search engines and say “Hey, this site has lots of helpful content that’s updated regularly…click here!”  Search engines love it when they can add super new content to their results pages—and the organized structure of a well-optimized blog really helps them do this very efficiently.

4. Write from the horse’s mouth.

The great thing about blogs and why they tend to be so attractive to visitors is that most people write their blog posts with a little bit less of a formal tone than they would write regular site copy (and posts are usually less ambitious than sales copy).  When writing a blog, it can be quite helpful to literally speak out loud and type what you’re speaking—just like having a conversation in person.  Maintain your professional edge of course, but be sure to make your blogs light and easy to ready for best results.  It kills the pressure.

5. Follow your theme.

One way to make your blog ultra effective is to have at least a rough idea of what it will offer to visitors.  Keeping with the informal, conversational nature that we’ve discussed above, it’s also a good idea to have some sort of theme—or at least a really solid idea of who your audience is—when developing and writing your posts.  In other words, if your blog is geared towards your customers, or turning search engine visitors in to leads or customers, then it’s probably not a good idea to use the blog for in-house communications as well.  Once you’ve figured out what the specific purpose of your blog will be, try and keep on point fairly closely.

Sure, there are some additional helpful ways to get the most from your blog—but by using these 5 tips for getting excellent results from your blog, you’ll definitely have all of the bases covered; you’ll be on the right track!

Setting up a CMS (this stands for Content Management System) to enable complete management of your new website’s content, or as an add-on to and existing site, has become one of the single most popular requests for web developers these days.

And if you think about it, it really just makes a lot of sense.  Having the ability to manage your site’s content in-house—without the expense of costly web developer fees every time you want to add or edit a new page or a page’s content—is practical, efficient, and can even be fun for the person managing the content.  It definitely takes a lot of the tedious back and forth out of managing a website.

Even though the idea is to enable managing a website by nearly anyone assigned to the task—without regard to their degree of technical prowess—sometimes setting up the content management system can become a little bit too over-simplified.  Clarity and simplicity is certainly a good thing to look for in a custom-built CMS, but you still need to have a robust feature set that allows your website to hold its own in a very competitive online environment.

So here’s our essential CMS advice in this case…Make sure your CMS gives you the ability to manage your own Meta-data on every single page.

By default, our custom-built Sleepless Media CMS gives you the full ability to manage and edit each of the most important Meta-tags, including:

• Page Title
• Meta Keywords
• Meta Description

The bottom line is that too many content management systems skip over this vital integration.  No matter what you might hear, having full access to customize each one of these SEO-essential Meta-tags, on each and every page of your site, is incredibly important.

It’s a well known fact that a Page Title that contains the page’s targeted keyword phrase toward the beginning of its string of words is probably the single most important on-page SEO factor you can control.  The search engines depend on this Title tag to understand your page and what it is about.

In fact, it’s so important that in most cases, the search engines will actually use the Title tag verbatim as the search listing title (the main link that you click on to visit a searched-for website within the search results when you do a search).  This is simply not a place to have an automatically-generated snippet of content inserted by default—you want to customize each page’s Title tag to contain the primary keyword phrase and encourage the searcher to click on your search listing link.

Additionally, having total control over every page’s Mega keywords and Meta description is also substantially important.  Keywords still play an understated, yet relevant role in how some search engines interpret and rank your website’s pages.  And the Meta description is very frequently used by the search engines as a part of your search listing results.  You definitely want to be able to manipulate and manage these components to help get the click and maximize your SEO efforts.

Without a CMS that enables control over every page’s Meta-tags, this is impossible.  Ensure your CMS system includes complete page-by-page Meta-data management capability.

Have you been keeping up with the latest news regarding Google and the persistent hacking coming from China?  It’s a big deal and certainly at the forefront of web and computer security in the news right now.  In fact, as of today, it looks like the U.S. government might even be providing some help from the NSA.  Google has even considered pulling out of China in a dramatic way.

Here’s the deal—if a company as big and well-protected as Google can be hacked, it really is just a matter of time before your open-source powered website could meet the same fate.

And who knows what the purpose will be.  It’s not likely that your website is going to be harboring any classified government secrets or anything, but that’s not the only thing hackers are after.

Your business might have proprietary information that you need to keep prying eyes away from.  A crazy, but hacking-proficient someone might be out there who wants to turn your website upside down for some reason or another.  Hackers might just want to install spyware on your website to steal private information or perform identity theft of your hard-earned customers.  Who knows.

Whatever the case may be though, one thing we can all agree on is that getting hacked is just not a very pleasant situation at all.

But What’s So Bad About Open Source Web Software?

Well, technically there’s really nothing wrong with open source software in general.  Some is coded quite securely for that matter.  But the bottom line is that if hackers can get away with repeatedly attacking Google’s systems for a good part of December, they can certainly get through the open source software you’re running, no matter how well it’s been written and implemented.

That said, there are a few solid reasons why running open source can put you at risk:

First of all, open source is just that…open.

Hackers practically have access to a complete encyclopedia worth of information on how it works and what security flaws have been identified and patched (as well as those that are still ripe and available for exploiting).

Secondly, open source software is a BIG target because it’s so widely used.

Let’s face it, if a hacker has the opportunity to exploit hundreds of thousands of sites with one “hack,” the chances are pretty big that they’re going to seize this opportunity rather than go after a single little website somewhere that’s running its own secure proprietary software.

And then there’s the updating issue.

We know for a fact that hackers go after open-source software so frequency because it’s such a large target market—and one that’s full of readily available information.  There are even communities of hackers that dedicate their efforts exclusively towards just one open source platform or another.  But even the sense of security that updates and patches provide is really just another falsehood—by the time the latest patch comes out (and if it ever actually gets installed…which is another huge issue), the hackers have already long since moved on to the next opportunity.  Retroactive open source software updates are simply too little, too late for eager hackers.

Here at Sleepless Media, we strongly encourage the use of custom-built software to run our clients’ websites and web applications.

Of course we’re proficient at developing incredibly secure software, but beyond this fact alone, it’s been proven time and time again that hackers simply ignore one-off professionally developed sites like this.  They’d rather achieve notoriety within their software-specific communities or go big time by targeting the widely deployed open-source software that so many websites are using these days.  Being a small fish in a really big pond has its benefits!

WordPress seems to have become all the rage over the last year or so.  More and more businesses and organizations are turning to the open source web software platform to power their blogs and websites, and some are even using it as a full-fledged CMS (content management system).  And this is where the problem begins…

Now first things first, let’s make it clear that WordPress is pretty cool blogging software.  In fact, the blog you’re reading right this moment is powered on the back-end by WordPress.  The software was designed for blogs and it’s quite good at powering a blog with all of the right tools and features built right in.

But to use WordPress as a CMS to power an entire website—can this possibly be a good idea?  Unfortunately, the answer is, “No it’s not a very good idea at all!”

WordPress was designed to be blogging software, not CMS software.  Here are three specific examples:

1. WordPress is awfully “heavy.”

In other words, the software is loaded up with a feature set that is great for blogging.  But these features just kind of add extra baggage when it comes to using the system for CMS—they can really make a site sluggish.  Also, because of the extensive blogging feature set, the user interface is full of options and features that will only serve to confuse a CMS user whose primary goal is to add or update website content.  On the other hand, a well-designed CMS system is very clean, simple, and straightforward to use for even the novice user.

2. CMS requires more plug-ins.

To effectively use WordPress as a CMS requires the use of numerous plug-ins.  While using a couple of plug-ins is okay every once in awhile, the fact is that each different plug-in developed by different programmers with different skill sets interfaces in a different way with the blogging software and with other plug-ins that are installed.  The end result can be a compatibility nightmare—especially when a new release or update to WordPress comes out and all of the plug-in developers must scramble to get a new plug-in version together to be compatible.  We won’t even mention the plethora of potential security issues that arise from this scenario.

3. It’s not designed to organize large amounts of information.

Because WordPress was designed primarily to be blog software, it does great with categories and tags—the foundation of blog organization.  The problem with using it as a CMS for a larger website lies in the fact that it depends on the installed theme to establish a proper website navigation structure, and most available CMS themes just don’t handle the task very well at all.  Although it’s the standard for blogs, using time-based content presentation (where newest content forces older content down the list into obscurity) is not a good way to organize most website content.

Sure, go ahead and use WordPress to power your blog (or the blog portion of your website).  This is exactly what it was designed to do, and it works great for this purpose.  But be aware of its pitfalls and limitations before planning to deploy the popular blogging software as a full-fledged CMS.

It’s hard to believe that 2009 is drawing to a close already.  Time flys, and so do plans to grow and improve websites and online marketing plans.  The good news is that with the fresh start of a new year, you can start anew with making improvements to your websites at the same time and not have to feel overwhelmed.  Keeping this in mind, here are just a few small—but effective—ways to improve your website in 2010.

Upgrade to more professional web hosting. Few realize it before making the upgrade, but the bargain-rate shared hosting services that many sites utilize can really adversely effect site performance and search engine performance.  Moving your site to a better web hosting package can be just the performance boost you’ve been seeking—and the price could possibly even be less than you’re paying now.

Continue to expand your social networking efforts. If 2009 was the year of Facebook and Twitter really going mainstream, then just imagine what 2010 will bring for social networking!  The benefits of using social networking to drive traffic to your website are undeniable.  If you’ve already begun, then by all means—keep it up!  And if not, don’t worry…it’s not too late to get started now.  Just try not to put it off until the next new year rolls around.

Integrate CMS into your website. Have a great website already, but beginning to get tired of having to pay the pros every time there’s a small content update to make to the site?  If this sounds all-too-familiar, adding a CMS (content management system) will be the improvement of the year for you.  It’s simply a system that enables you to log in and make content edits and additions with a few simple clicks.  Cost savings and time savings from CMS really add up quickly!

Improve your existing website copy. Speaking of adding and editing your website’s copy, have you given this much thought since first developing your website?  It’s important to keep your website’s written content fresh, accurate, and up-to-date.  After all, visitors and search engines alike practically demand it.

Beef up your site’s security. With a seemingly ever-growing onslaught of security exploits to worry about, web users these days are becoming more and more conscious and wary about what sites they visit and how they transmit information on the web.  Regardless of if your website is e-Commerce enabled or not, you still need to do frequent security audits on your site to make sure your visitors are receiving a safe experience.  Making sure your security certificates are all up to date is just one such example in this department.

Develop an organic SEO development plan. Ready to start improving your website’s organic SEO so you don’t have to spend so much on PPC and other costly paid online marketing promotions in 2010?  Well, the good news here is that it’s simpler than ever to improve your site with quality organic search optimization.  Here are a few SEO pointers to help you get started.  And by laying out a solid plan at the beginning of the year, and working diligently to implement it accordingly, you might even be surprised at how simple, affordable, and downright effective it can be!

Let 2010 be the year that you take your website and your business to the next level (and know that we’re here to help you when you need it).  Wishing you all of the best in the New Year!

Having a good user-friendly content management system (CMS) installed as part of your next website project is a great idea.  After all, just think of all of those times when you’ve needed to make an update or add a new piece of content to your company or organization’s website—and had to call up your web designer to do it!

This doesn’t have to be the case any longer.  Having an easy-to-use CMS system built into your website makes it possible for an authorized user to log right in from practically any web connected device and make the changes required, no matter how small (or large) they happen to be.

The best part?  Well, besides instantaneous updates to your site, there’s also the fact that with CMS, you won’t need to pay an hourly web designer rate for basic content changes any longer.

So that’s the easy part, but there’s a little bit more to the story…

Once you’ve decided that adding CMS is right for your site, it’s time to consider the options.  For instance, there are very expensive commercial CMS systems that can be installed.  Better yet, there are a couple of fairly decent open-source CMS systems out there.  But the best option, for a multitude of reasons we’ll take a look at in just a second, is creating a custom-programmed CMS system that’s built specifically for your website and your unique content management needs.

Why should you seriously consider a custom built CMS?

At Sleepless Media, we build fully custom content management systems.  There are several clear benefits to going this route.  Here are just a few of them:

• With custom-built CMS, we’ll custom program the entire setup so it works exactly how you need your site to work. Your needs come first and the system is developed to match…not the other way around.

• Custom developed CMS is simply more secure. With scripts that can be purchased off-the-rack, as well as with open-source options, there’s a serious problem lurking just beneath the surface—practically everyone, including the “bad guys,” has access to the code (and therefore the ability to hack it).  This is not the case with rock-solid, securely built custom CMS.

• A surprise to many, it’s actually faster (and less expensive) for us to create a custom CMS solution from scratch. Think about it for a minute; by working with clear objectives from the very beginning, we’re able to program the solution from the ground up in a streamlined fashion.  Compare this to using an existing open source CMS, where we’d have to completely unbuild it, modify it to suit your needs, and then put it all back together again.  Wash, rinse, repeat.

The bottom line is that it’s easier for us, and much more straightforward, to develop a solution from the ground up instead of trying to reverse engineer and re-purpose applications that our programmers might not be all that familiar with.  Less training, less time, less cost, and a much more functional end product…choosing expertly custom developed content management systems is the way to go!

What is Sleepless CMS?

It’s Sleepless Media’s exclusive Content Management System that we customize from the ground up for all of our CMS projects. Our content management system works perfectly for exactly what YOUR website does. We build it around your website’s needs and functionality, as opposed to trying to stuff your website into an “off-the-shelf” CMS like Drupal, Mambo or Joomla.

Every content-managed website is different, and so is every Sleepless CMS job we do.

Contact us if you have questions or need more information.