The Secret To Achieving Better SEO Results
Ready to learn the secret that SEO firms simply don’t want you to ever learn (hint: it’s simpler than many would ever imagine)? Here it is:
About 90% of effective SEO is creating excellent content for your website.
Sure, there are a few technical “housekeeping” tasks that need to be taken care of by your designers—things like setting up clean code and navigation, correctly utilizing Meta tag information (especially when it comes to the Title tags), and a few other additional details. And when we say that 90% of SEO is the written content, we’re definitely not trying to dismiss this other 10% by any means. It’s important too!
But Here’s The Truth Of The Matter…
Many SEO companies place so much focus on getting all of the technical details just perfect—as if there were some kind of secret magic formula that only they know about that enables them to launch your site to number one on all of the search engine rankings practically overnight. There’s simply no such thing.
In fact, Google tells us themselves in their guidelines and help for webmasters content pretty much exactly what they’re looking for to rank a site highly. And it’s not technical tomfoolery at all. Instead, their SEO guidelines are based on good old fashioned common sense—providing what visitors want.
Your Visitors Don’t Search For Your Code.
When was the last time you were looking for something on the web and did a search for “<h3>types of widgets</h3><br />”? It’s probably safe to say never.
People aren’t searching the web for technical details and website code…instead they’re looking for real information. The kind of information that’s almost always written in words. This is why your SEO needs to be based around your written content without fail.
So, How Do You “SEO” Written Content?
It all starts with a plan. Specifically, it’s very important to do some research first to find out which keywords and keyword phrases within your niche are most likely to draw in a steady stream of visitors. Expert level keyword research will establish a list of potential phrases that are high in web search demand, yet low in supply when it comes to the existing search engine listings.
Each page of your website’s written content needs to take a focus around just one or two very specific niche keyword terms. The idea is to use your keyword terms naturally in your page title, a headline, and naturally here and there throughout the body of your written content. Doing this correctly is certainly not considered spam—but do beware of “keyword stuffing,” which is spam.
Most Importantly, It’s All About Your Visitors.
If you follow the simple writing advice above, and over deliver in terms of visitor-appreciated information (and repeat this step very often), you’re going to be producing a website that’s absolutely packed full of something your visitors and the search engines both totally love: unique and targeted written content. Never again will you need to worry about if you’re using the latest SEO tricks and gimmicks or not.
The best SEO policy is to give your readers well-organized information that they can actually use. Do this and the search engines will come looking for you naturally. Because search engines need to please their customers—the searchers—they’re looking to provide them with resources just like your website that are chock full of relevant, quality content!
Tags: SEO, written content
