When you want to send your message to as many people as possible, the best possible thing to do would be to send email blasts. E-blasts are messages that you send to a group of people via email. These emails are used basically for email marketing. Businesses use e-blasts to build a following and to establish a somewhat personal relationship with these followers.
E-blasts are also the most practical way of communicating with your customer base.
When to Send E-blasts
Yes, there is a perfect time for sending e-blasts. This perfect time is when your targeted followers are online or are not too busy doing work or anything else that requires their undivided attention. Some email marketers will say weekends are not the best times because people are away from their computers. Others believe that Monday is also not a good time because your followers still have the “weekend hangover”. Many, however, believe that there is no universal answer as to when the best time to send e-blasts is. It all depends on your email list, they say.
Still, there are some things that you need to keep in mind when you send e-blasts:
- As previously mentioned, weekends are not the best times because people will be preoccupied with other stuff, like an out-of-town trip with the family or a date. Mondays are too close to weekends, so not everyone is ready for the more serious and stressful stuff (plus, more work is assigned on this day). Others will also be busy catching up with last week’s leftover work.
- As the weekend nears, people become more relaxed. So Wednesdays and Thursdays are definitely the perfect days for e-blasts. Whether you’re sending a newsletter or some updates, your followers will have time to open your email. The hectic workweek is about to end, so they’ll have some free time. Many of them will also be looking forward to the weekend, so they’ll want a little break from all the paperwork and stuff they regularly deal with.
- Depending on your list, though, Saturdays may be good for e-blasts. But this is only if majority of your recipients have profiles that tell you they don’t go out-of-town on weekends; or that Saturdays are their lazy days. So you might want to work on your mailing list and classify followers according to who are free on weekends and who will be too preoccupied on these days.
The Most Used Mailing List Platforms
If you’re still trying to decide which mailing list platform to use, here are some you might want to consider. These are the ones that are most popular and widely used.
What it offers: over 400 email templates that you can easily customize, WordPress plug-in, event planning, survey creation, social campaigns and local marketing; it also has a Facebook Fan Page (you can ask followers to use the page when they sign up for emails); blank template or direct coding via CSS and HTML.
What it offers: Drupal integration, PayPal and WordPress integration, Google Analytics reporting, an easy-to-use auto responder tool, automation and personalization, complementary coaching, a variety of help options, campaign strategy consultations; AWeber gives you over 150 templates.
What it offers: integrates with Drupal, SalesForce and Joomla; social media distribution, customization, templates, excellent customer service.
MailChimp’s official slogan is “Send Better Email.” Currently, the said email marketing platform has more than 4 million users. Some of its top features include email designer, custom forms, segmentation and group, multi-user accounts, subscriber profiles and A/B testing.
You can determine the best mailing list platform by focusing on what your business needs. Study and compare each platform. Research about their tools – how it is used, what are their benefits, is it user-friendly, etc. The Internet has tons of information, details and reviews about this. These processes will tell you which one has what you are looking for. Always remember: a successful email marketing campaign depends mainly on the mailing platform used.