PDC is a new start-up offering an online service that makes it super easy for meeting and event planners to contact private dining venues in New York City no matter what device they're using.
A complete branding project, we designed their brand identity, business cards and brochure along with the design and development of their highly custom responsive website and app. With a heavy focus on UX, we programmed their custom system to ensure it's super easy for both users and backend administrators alike. Because their marketing strategy would involve a concerted blogging effort, we also seamlessly integrated a WordPress blog to take advantage of its scalable nature.
Private Dining Concierge needed an elegant and professional visual identity to properly represent the nature of their powerful web application. With clean lines, an abstract door symbol acts as the iconic mark, hinting at the private nature of the spaces they help planners source. The combination of typefaces set the tone for the perfect balance of high-end and approachable.
The site doubles as both a web app and marketing site, boasting an elegant design, clean user interface and highly custom backend management system powered by Sleepless CMS. Users can quickly browse for venues in the city that meet their criteria and add them to their list. When they're ready to contact the venues, the system allows them to email each and every venue in one simple step, saving meeting and event planners a gigantic amount of time.
No matter whether it's a wedding or a corporate event, professional planners are seeking specific requirements. We implemented an elegant filtering system where users can quickly browse and select their desired options by neighborhood, cuisine, size, price and special features. Better still, PDC can easily add and edit every single option via their backend administration interface so everything's always accurate.
We created and customized icons that perfectly compliment their brand and associated services. Whether they're being used to explain how their app works, or setting the proper tone for their audience—these icons can be used effectively across their website, social media and print collateral.
We didn't stop at the web presence—PDC's brand is seamlessly carried through all of their print-based marketing efforts as well. We created elegant letterpress business cards that will undoubtedly leave a lasting impression, along with an informative brochure that explains the site's time-saving benefits and special features.