Sockshop and Shoe Company has been an icon in Downtown Santa Cruz since 1988. Offering the best selection of socks, shoes and accessories for comfort lovers and fashion enthusiasts alike, it's no wonder people in the community love them. Over the years their family of stores has grown with Legs, Shoeshop Haight St. and Sockshop Haight St.
We had admired them from afar for quite some time, so when Sockshop sought us out to clean house on the overall web presence of their brands, we were super excited. They have four different stores all with their own unique locations and offerings. The goal was to build more connection and awareness for each one while retaining their unique identities. We worked with their amazing team to capture the spirit of the company, creating custom content and illustrations along the way.
We created a set of custom icons for use throughout the fully custom website to help support their unique style and tie together their overall brand experience. A hand drawn look and feel highlights the fun and playful nature of their brand and the products they sell. We also helped them draft up headlines, content and keywords, helping to communicate their brands in a way they've never been before.
Each of their store's sites were originally setup with different designs and domain names for each brand, splintering their traffic and causing potential confusion for their users. We redesigned everything, combining it all under one roof. Now users can easily get to each store no matter where they may be, building awareness of the company at large.