Coming This Fall!
Patience young grasshoppers. This Fall, Shopify’s point of sale system will enable Apple Pay credit card transactions. Online shopping will now be easier than ever. If you’re an online merchant, you’d be smart to take advantage of the new integrations. Don’t miss out. It’s time to embrace a new wave of consumers demanding immediacy!
Online stores using Shopify will be some of the first to interface with Apple Pay, and it will be available to all Shopify stores worldwide. If you’re currently using Shopify Payments, Stripe, Braintree, FirstData Payeezy, Authorize.Net or CyberSource, you can now enable Apple Pay.
Director of Engineering at Shopify Jason Normore said in a recent company release, “Shopify’s mission has always been to enable our merchants to offer their customers the best experience, and that’s why the announcement of Apple Pay coming to the Web is so exciting. Now more than 275,000 small and medium-sized businesses are laying the groundwork for a better shopping experience on iPhone, iPad and Mac.”
The Age Of The Mobile Wallet Is Upon Us.
iPhone 6, iPhone 6 Plus, and Apple Watch users will be able to make secure payment transactions at your stores using their devices. As things stand right now, Apple Pay is an accepted form of payment in some retail stores and apps already, but most sites still require typing out customer info on that itty bitty virtual keyboard.
This week’s announcement means “shoppers will be able to use Apple Pay instead, making checkout lightning fast, painless, and maybe even enjoyable—like buying things should be!” said Jason Normore, Director of Engineering at Shopify.
With Shopify’s new adaptation, a simple tap of consumers’ Apple devices in front of your POS reader will make purchasing simple and fast. Customers will no longer need to painstakingly entering their address and credit card details. Using Safari on their Apple devices, they’ll only need to tap the Apple Pay button and scan their fingerprint. Because there are no signatures necessary, there’ll be shorter lines in retail stores, meaning happier customers and quicker transactions.
Let’s Talk Conversion Rates.
Currently the checkout process for most online stores can be wonky and glitchy. At the end of a purchase, sometimes customers aren’t even sure if their items are shipping to the right place. Sometimes they don’t even know if they’re charged until they get a confirmation email. These are sad times for the online shopper. There is such an immense opportunity to make these experiences better. We’re excited for the dawning of a new era!
Enabling Apple Pay will provide customers a streamlined experience, allowing time for more purchases to be made, thus increasing conversion rates. For online purchasing, there’ll be an almost frictionless purchasing process. Folks won’t get distracted while they wait for screens to load. There’ll be less looking for the right buttons to push. They won’t become visually exhausted or overwhelmed and give up on their mission to find the products they’re looking for. They’ll be less likely to navigate away or open a new tab to search for products elsewhere. As far as in-store purchasing goes, Apply Pay will free up long lines. It’ll save time during each transaction, meaning more opportunities for more purchases to be made within a given amount of time.
As mobile traffic to online commerce increases every day and people become more open to buying online, we need to make the process smooth, seamless and enjoyable. Apply Pay is going to put us all a step ahead. All this, and it’s completely safe. Apple products have a chip that encrypts personal credit card information so your customers can have faith that they are totally secure.