On the Road Again
Imperial Outdoors
Imperial Outdoors got their start over 15 years ago at Nelson Industries, building custom ice fishing houses and earning a name for quality craftsmanship. Along the way, they noticed a gap in the market — travel trailers that were tougher, better insulated, and smarter about weight — so they built a brand around that need, combining real manufacturing know-how with a genuine love for outdoor adventure all year round. Every Imperial unit is built from scratch with one thing in mind: making owners happy.
Built On
What We Did
- Web Design
- Web Development
- Rendering
- Migration
While the Imperial Outdoors’ products are premium and highly engineered, their old website undersold these strengths and didn’t effectively convert high-intent traffic into qualified leads. Together, with clear value communications, mobile-first UX, plenty of product education and decision support, lead generation & dealer enablement, and long-term maintainability & scalability, we built a full website redesign that better reflects their quality, capability, and leadership of its four-season, off-grid, off-road campers.
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Before
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