Voodoo Ride

On a mission to more accurately showcase their brand as a community-oriented lifestyle, Voodoo contracted us to throw in the towel on their old site, rethink it from the ground up, and jump platforms to Shopify Plus.

An important goal for the redesign was to educate Voodoo's customers so a boring old product page with a blurb and a buy button just wouldn't do. We worked with them to deck out their product detail pages with feature meters, resources, videos, FAQs, and reviews—all easily editable by Voodoo's marketing team. They also have the functionality to cross-sell products on each detail page throughout the customer's journey.

Voodoo's branding is strong and meant to stand out, so custom icons were the only way to go. Green, mean conversion machines.

While Voodoo provided some great assets from the start, we put our photography skills to work so we'd have the right shots for the layouts we envisioned. When it came to adding animation, their logo acts as a loading screen while their banner video loads in the background. Throughout the site, we took every opportunity to liven up the customer journey with animated content that's smooth and tasteful.

As always, the mobile layouts were fully optimized for load speed and the best user experience, undoubtedly increasing conversions on every device that's thrown at it.