H-O-T-T-O-G-O!
Howlin’ Rays
Howlin' Ray's story is really a love story — love for the people you share a meal with and the food that brings everyone together. Johnny Ray Zone grew up in LA and cut his teeth in kitchens under legends like Gordon Ramsay, Thomas Keller, and Nobu, and along the way he met his wife Amanda, a food-loving southern girl at heart. The real spark came in late 2014 when Johnny took a gig at Husk Nashville and got hooked on Nashville Hot Chicken. He brought that obsession back to LA, and in 2015 he and Amanda launched the West Coast's first Nashville Hot Chicken food truck — which turned into their first brick-and-mortar spot in Chinatown in April 2016, and things have been taking off ever since.
Built On
What We Did
- Web Design
- Web Development
- Migration
After digging into our Discovery Audit, became pretty clear the Howlin' Rays site was in need of a full overhaul — so we proposed a ground-up redesign on Shopify 2.0 that modernized the look, improved UX and SEO, cleaned up navigation, and gave them a fresh web presence for upcoming marketing pushes and store events. We steered clear of off-the-shelf templates because their unique brand deserved something custom and strategic, not something forced into a generic mold. We handled everything from planning to design to build to launch... and beyond.
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