Carrie is a Santa Cruz based karma coach, medium and healer. She is a spiritual guide and runs a professional practice that benefits many by bringing joy and meaning into their lives. She hosts sessions which clients can sign up for through her website. She also wrote "The Great Book of Karma" which in cludes Carrie’s wisdom from over ten years of working as a medium.
Carrie's site was in need of an entire overhaul. We created a beautiful new place for her business to call home on the very versatile Wordpress platform. Carrie can easily edit and add content, video, blog posts, which helps her stay connected to her audience. Scheduling these sessions online through her site is also now easier than ever.
Along with Carries new website, we noticed that her logo was in need of attention as well. We knew it had to be something clean and graceful that would reflect her business and personality. We designed a logo that has a handwritten look, loosely based on Carrie's own signature.
We created many iterations of this handwritten wordmark. We explored different letterforms, weights and sizes, until we landed on something that worked harmoniously with Carrie's last name and works well with the aesthetic of Carrie's new site.
Carrie takes such care in what she does, we wanted to honor each section of her site with that same level of care. Aside from key features such as promoting her book and her sessions, we sprinkled the site with beautiful photography and bits of poetic text. We also featured testimonioals, developed a custom blog layout, and made it easy to link to Carrie's social media sites.