Coco Loco's web presence was in need of a full revamp to enhance their customer's shopping experiences and further strenthen search engine traction. Previously the company had two sites, for retail and wholesale, which we converted into one master Shopify site. As with all of our ecommerce sites, our goal was to help increase their sales, but also to provide a fresh and engaging new user-experience for their target audience.
Designed with efficiency in mind, we utilized modern design elements such as a large rotating banner and image based callouts to provide users with multiple channels to reach the end goal: purchasing a product. The clean new look of their site helps elevate the Coco Loco brand. At the same time, we strived to maintain an aesthetic that still speaks to their company culture and beliefs, which their existing customers know and love.
The site houses both the retail and wholesale aspects in one place. This allows them to seamlessly share data and inventory, and quickly set different levels of pricing for each customer tier. The administration area saves their staff heaps of time, allowing them to quickly and easily manage products, content and customers like never before. Contrary to their previous site, they now give their customers the ability to see and learn more about each product. Finally, Shopify's simple, responsive checkout process also ensures there are no bottlenecks during any given purchase.