Discretion Brewing is a family-owned company dedicated to handcrafting exquisite organic beer. To them, "discretion" is defined as wisdom, wit and kindness. These qualities shape their interactions with each other, with customers, with the community and with their beer. We designed their previous site before they even opened their doors, so we had a lot of fun fully rethinking it when it came time for a responsive redesign.
Brewing has become such an admired occupation in recent years and craft beer lovers will contest that it's important to have strong brand messaging to go along with your beer. We designed the site harnessing their existing brand identity to shed light on the brewery's core values, and we incorporated as much beautiful imagery of the Discretion community and beermaking as possible.
Since Discretion takes so much pride in their craft, we set out with the goal to give their new site some unique features. Because many users come to their site for event information, hours and to see what's on tap, we established a "sticky" left column sidebar that keeps this information at their visitor's fingertips. The adaptive, full-screen nature of the design showcases dedicated engaging sections for their beer, the taproom and their story. Different pages of the site are accessible via the main screen but also appear as you scroll down the page. No matter where you land, there's another juicy tidbit of information coupled with beautiful imagery.
A beloved part of the Santa Cruz community, we wanted to make sure to showcase what makes them so special. On the Story page, their history, core values and beliefs are displayed in a scrolling slideshow, which is easy to view and fun to read through.
Being a handcrafted beer company, we felt compelled to incorporate some hand-drawn love. We created visual illustrations that are whimsical, fun and seamlessly integrate with their brand's existing aesthetic. The illustrated map of their location is more fun and refreshing to look at as opposed to the same ol' screenshot of a Google map you'll see way too often.
“The custom CMS they built makes it easy for us to keep our content up-to-date—it's simple, intuitive, and painless. The whole Sleepless Media crew is professional, knowledgeable, and friendly. If an issue arises, they are responsive and come up with a solution quickly. We highly recommend the folks at Sleepless...Did I mention their office makes a great cup of coffee?”
Queen of Social Media at Discretion Brewing