el Salchichero provides delicious, top quality local meats that connect you to your community through healthy and mindful eating. They're helping to revive the lost art of local butchery and charcuterie. We've been huge fans since they opened up, so we reveled in the chance to work with their brand as their business continues to grow.
We started by redesigning their brand identity then followed it up with a complete website redesign and content rewrite. Because they were looking to sell their products online in the near future, we cut to the chase and built it all within the Shopify ecommerce platform.
el Salchichero came to us looking to rebrand themselves with a more versatile visual identity. Built around their pre-existing typeface, we collaborated with them to create an emblem encompassing multiple elements that can be used in different formats depending on their needs. The result is a dark yet playful feel with a timeless look for their age-old techniques.
The team at el Salchichero represent what they do with integrity and respect for both the animals and the environment. The process naturally evolved into an emblem that reflects the way they promote healthy and mindful eating. As one of the most well known butchers in the area, it was also important that the logo spoke to their love for the community.
We harnessed the power of the Shopify back end to make it easy for them to maintain the content of the entire site. When they choose to make their products available for ordering online, it’ll be a simple transition, keeping everything on the same domain name and all within the same platform.
We encouraged them to highlight each of their fine butchers and crew members that are working hard to keep the old traditions alive. We interviewed each staff member and wrote up the bios for each of them to showcase their passion.
We created a set of custom icons for use throughout the website to help support their unique style and harmonize with their overall brand experience while retaining a playful spirit.