The best sandwich shop in San Luis Obispo, Lincoln Market & Deli is well known for its specialty sandwiches and fine selection of craft beers and local wines from California's Central Coast and beyond. The new owners were looking to redesign their site to better represent their vision and new offerings. A unique destination, their previous site looked more like a chain than a mom and pop joint. Recently undergoing a rebrand, our goal was to help them capture the down-home feel of their service and make sure their web presence matched their identity's new direction. Upgrading to a mobile-responsive website, we designed a clean yet warm design that's inviting and unique. Backed by a customized WordPress backend, they can change their menu, images and other content any time they please.