Motivated by women who bring strength and light to the world, Military Hippie is passionate about offering quality clothing that's accessibly priced and designed to inspire. They've searched the globe for styles that put a modern spin on their favorite bohemian and vintage fashions. The result is a collection made to be as unique and inspiring as those who wear it.
Previously getting by with a prefab theme, the previous design and functionality of Military Hippie's website did not align with its current degree of success. Harnessing the power of Shopify Plus, we delivered a modern bohemian design with custom artwork that is both as unique as they are and now worthy of their name.
Our focus with the design was to feature Military Hippie's bohemian vintage style and add continuity across the site. We chose a pastel color palette and added subtle tribal touches with a hint of watercolor to highlight their feminine boho style. Along with improving the overall functionality of the site, we also added a featured products slider and a buyable Instagram feed directly to the homepage so users can purchase what they see, anytime they see it.
Military Hippie was looking for someone who would help them successfully grow their business. To help boost overall sales, the new Shopify Plus site was designed with strong search engine performance in mind, along with a streamlined user experience and integrated social media sharing features. The site was carefully crafted to embody their brand and present their products in the best way possible. The custom backend also allows staff to quickly and easily manage products and content.