Pump Up The Volume

Provac Sales maintains one of the largest inventories of new and rebuilt vacuum pumps in the United States. They ship, service and deliver far and wide. What’s a vacuum pump you say? We’ll get to that…

Provac Custom Shopify Theme

The Nuts & Bolts

A long-time client, Provac came back to us to reinvent their Shopify-based website after undergoing a recent rebrand. This being the third time we've had the opportunity to redesign their website, we were able to turn over each and every stone to create a new site that lives up to the impeccable level of services they provide.

  • Web Design
  • Shopify
  • Animation
  • Illustration
  • Photo & Video
Provac User Experience Design

Pumps Illustrated

You can’t exactly go down to the stock icon bargain bin site and pick up illustrations of vacuum pumps, now can you? That’s why we rolled up our sleeves and brought their complex products to illustrative life with bespoke, detailed icons. They act as integral aspects of the navigation, giving users an easy way to see and get to the category they’re looking for in no time flat.

Provac Custom illustrations Provac Custom illustrations

Custom Video & Photography

Provac’s previous sites relied mainly on product photos and text, without very many visuals to back it up. We encouraged them to come out of the shadows a bit and better communicate the people behind the operation, in addition to their products, services, facility. We took video to add motion to the background of their home page's banner area, and captured the perfect photographic ingredients to elevate the site’s layout throughout the entire design.

Professional Photography Examples

Cleaning Up Shop

Information is vital when it comes to Provac’s products, so we decked out the native Shopify blogging engine to better present their articles, enhancing their SEO efforts. When it came to the product pages, we didn’t keep it safe—we continued the richness of the design’s colors and photography for a slick yet functional presentation.

Interior ecommerce UX design

Instant Search. Elegant Navigation.

Searching their inventory couldn't be a more important aspect of the site, so a search bar takes center stage on every page. To keep the navigation as uncluttered as possible, we opted for the three most essential menu items so their customers can narrow down what they’re looking for quickly. A sandwich navicon in the top right triggers a flyout menu from the right that contains all of the informational odds and ends, ensuring users have access to those at all times as well. If it’s there, you’ll find it.

Optimized for Mobile

Sleepless Media has helped us navigate through the ever-evolving world of e-commerce for the past 10 years.

“By upgrading our website (3 times now) to the most current technology possible, Sleepless Media has helped our company gain and maintain a top-ranking website on the most commonly-used browsers, which greatly impacts our reputation and sales in a positive way. We are very pleased with the professional and functional appearance of our newly-launched website. Sleepless Media has continued to be a company asset for our marketing strategy, and we look forward to continuing to work together with their receptive, creative, and prompt team.”

Paul Flood, President of Provac

Paul Flood

President, Provac

  • Location: Santa Cruz, CA
  • Project Type: Web Design & Development
  • Platform: Shopify
  • Industry: Industrial Products & Services
  • Launched: December 2017

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