Natural Ingredients. Natural Results.

Located in the small town of Santa Cruz, California, Purity Salon is dedicated to taking care of your beauty needs from head to toe. They are well aware that the world is becoming a more toxic place everyday. In order to combat this, and reduce their carbon footprint, they strive to use products that deliver amazing results while being sustainable and natural.

Screen displays of Purity Salon website,

So, What Did We Do Exactly?

Purity Salon came to us before the launch of their studio to generate a visual identity and website that would set them apart and inaugurate them as the only sustainable salon in town.

  • Brand Idenity
  • Web Design
  • WordPress
  • Illustration
  • Photography

Logo Design

We created a visual identity that captures the simple essence of their brand. We designed their logo as an emblem, with a wordmark inside a symbol, which gives it a more polished upscale look. We also developed a more compact version of the emblem with just the lettermark "P" inside the circular leaf symbol. This way they have the opportunity to use the more compact version when and where it makes sense.

Simple Light Purity Salon Logo
Simple Dark Purity Salon Logo
Simple Light Purity Salon Logo

Logo Exploration

Purity wanted something that was clean and simple but that also evoked a rustic, natural feel. To capture this, we developed a unique handwritten typeface for her brand, using plant elements and circles to complete the logo. After exploring a variety of color options, we settled on a deep purple that was natural, approachable and professional.

Purity Logo Exploration
Purity Sketches

Custom Web Design + Wordpress

Being a new business, we had the opportunity to design a brand new site from scratch. It’s a small site, so we decided a one-page style design would be the most effective for their needs. We shot photos for a beautiful banner, incorporating custom illustrations and natural elements to back up the sustainable nature of the products and services they offer.

Purity Salon homepage design

Naturally Mobile

Customers will have no problem doing a quick look-up on their phone as they scramble to book their long-overdue next appointment.

Purity Salon Responsive Layout

I am so in love with my branding, I receive compliments everyday.

“I couldn’t be happier with the work I received from Sleepless Media. When I first met Jon and his team I didn’t really have a clear vision of what I wanted in my logo and website, but I knew I wanted people to think “That’s the salon I want to visit.” After going through some websites and logos to get an idea of what I liked and didn’t like, I decided to let them be creative and just see what they came up with. The results were perfect; their designs reflected my business and my personality. My site is simple and easy to use, yet fun and innovative. These days, I feel that people get to know your business through your website before they even walk through your door so it better be a good first impression, our site brings in new clients every single week. The best part is that my website is it’s so easy to use, I am able to upload our weekly blog posts on my own and edit content and team members whenever I need to. It’s become such a great tool for my business. I am so in love with my branding, I receive compliments everyday. The Sleepless Media team is amazing. They are creative, quick and so much fun to work with, I highly recommend them for any business.”

Natasha Dawdy from Purity Salon

Natasha Dawdy

Owner, Purity Salon

Launch Project
  • Location: Santa Cruz, California
  • Project Type: Logo, Website & Print
  • Platform: WordPress
  • Industry: Health & Beauty
  • Launched: November 2015

Print Collateral

The Purity Salon story is much bigger than a website alone. We work with them regularly to make sure their brand carries over to print. Business cards, postcards, you name it.

Purity Salon Print

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