Socksmith’s world-renowned brand needed a world-class presence. Their previous Magento-based site had done them well over the years, but it didn’t exactly age gracefully. We migrated them over to Shopify Plus and decked it out with a bespoke design that fit their feet perfectly. Custom illustrations? Yep. Tasteful animation: Yep. Assistance with their content strategy: But of course!
The new site doesn’t just sell their huge array of fun socks; it sells their story—one that’s authentic, fun and unique. No expense was spared in rolling out a new digital presence that would give them a much-deserved leg up. The new messaging and illustrations have helped to uncover the brand’s playful leanings that have always clung to their roots but now have the proper voice.
A huge goal in the redesign, it was a necessity that the myriad of colors, styles, and designs needed to be super simple to browse through. We worked closely with their excellent team to make sure finding the perfect sock was a no-brainer. With custom-built filtering capabilities and engaging navigation, a quick stroll through the site’s massive inventory is effortless.