Know Your Roots
For Wild Roots, organic's not just a buzz word, it's their passion. This grocery market cares deeply about the land and the food it gifts us, and understand that the choices we make for our families today, help shape the future they'll live in tomorrow.
Branding From the Ground Up
Formerly part of a larger chain of markets, these two locations in the Santa Cruz Mountains were looking to break away from the rest of the pack. Independently owned, it was due time to bring their hometown roots to light with a full rebrand. We had the opportunity to start from scratch- naming, brand identity, voice, signage, collateral, website and the myriad of comprehensive branding elements a market requires.
With a community of loyal clientele, creating the perfect logo for the transition was imperative. A generic off-the-shelf font just wouldn't do, so we dug deep into the earth to find the right direction. A hand-drawn logo with the perfect balance to support and complement their brand's voice was born. The locals love it, and the tourists are naturally drawn by the rustic yet modern feel-one that is 100% unique to them.
Our goal was to create a timeless and flexible identity that would gracefully traverse every application the stores required. From apparel to bags to signage, the visuals engage and inspire the values behind everything they do.
The Supporting Cast
Every aspect of their physical and digital experiences needed a versatile array of supporting visuals. We sourced and customized classic illustrations with an organic, authentic feel. We also had the please of working with the amazing paintings of different root vegetables they provided. The artist just so happened to be the store manager's daughter-now that's what we call family roots.
Fusing the digital experience with the natural world can be a challenge, but with such a solid foundation, the website fell almost effortlessly in place. With the succinct messaging in tow, the site encompassing the entirety of the comprehensive branding that led up to its creation. Curious customers not only have a place to turn to learn about the company's transition, but also to explore the latest sales, their favorite recipes and the roots that tie it all together.
- Location: Santa Cruz, Califorina
- Project Type: WordPress
- Platform: Shopify
- Industry: Grocery
- Launched: April 2018
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