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Biker Universe

Let's get ready to ride in style. Biker Universe is here to provide your next adventure with high-quality, finely crafted leather and motorcycle gear, supplying riders with exceptional looks that keep you inspired to ride.

Leather Together

As the new customer-facing side to a well known and loved motorcycle gear brand, Biker Universe needed a website to not only showcase the top-of-the-line merchandise they offer, but one that makes the buying experience simple and easy.

With One Headlight

Using direct imagery, clean typography, and bold pops of color, we created revved-up branding to complement BU's new name and new website.

Going with the Buy-Flow

Though biking might seem like a grungy way of life, Biker Universe wanted an elevated image of professionalism to reflect their dedication to customer service and quality products. With that in mind, we designed a site that was clean, clear and precise, letting the product and lifestyle photography sing.

Wayfinding

We developed a fun yet rugged icon suite, giving emphasis to important benefit points and information.

A Smooth Responsive Ride

With a customer base that's always on the open road, Biker Universe's site had to have a top-notch mobile experience. We made sure moving through the site on any mobile device is an effortless affair.

Launch Project

Headquartered in Baltimore, MD

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Sleepless team gathered around a fire on the beach

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© All Materials SM_Year Sleepless Media. Custom Made in Santa Cruz California. With bare hands. Mostly in the middle of the night.
We'd like to thank you for reading the fine print. We're detail-oriented too. We like you already. Let's talk.