The cannabis revolution has only just begun, and Dr. Delights is set on supporting the health and happiness benefits by creating outcome-specific blends that are predictable in nature. No one does it better.
Pick Your Pleasure
Relax. Relieve. Elevate. Snooze. The primary goal with the home page was to immediately introduce the brand, educate customers and help them find the relief they're after from the get-go. Colorful icons lead to a light, airy, animated journey through their products which are framed by the ingredients they incorporate into each
We opted for a robust mega menu complete with icon queues so visitors can glance through their entire selection of products without diving down the wrong rabbit hole. The product detail pages are informational and easy to digest and suggest supplementary products towards the bottom of the page in an "Enjoy With" area. Accordion FAQ functionality was an easy way to display an array of questions and answers without overloading the user with too long of a page or big blocks of text.
Custom photos were critical for consistency and the overall vibe of the products. We sourced props for many ingredients that are contained in each as supporting imagery and shot the heck out of it all.
We created two separate styles of icons to serve two different purposes. The lotus, cross, sun and moon reflect the different moods each product category offers with colors matching their respective packaging.
High on Results.
The bounce rate plunged. The traffic rose dramatically. They're able to keep their products, details and resources up to date at a moments notice. What else could you ask for in a site?