The premier landscape company in Santa Cruz County, Coastal Evergreen was founded in 1981. They have an unparalleled reputation for great design and skilled workers that has helped them grow year after year.
The core of the project included a brand overhaul of their visual identity. Their previous logo just wasn't scalable and wasn't aligned with a look and feel that would resonate with their target clientele. We explored countless iterations and uncovered a sweet spot that's clean, vibrant, and cohesive across the board.
A rebrand just wouldn't be complete without a website overhaul. Having designed their existing website about 10 years prior, it was fun incorporating their new branding in a way that better showcased their services, their work, and their team.
As part of the project, we illustrated a custom icon pack that ties into their brand's style.