The ultimate in outdoor apparel for the avid sportsman. Whether it’s hunting, fishing, or off-roading, Gator Waders has the highest-quality gear to keep you at peak performance in any condition.
Home Sweet Home
Gator Waders sought our help redesigning their site to support a recent rebrand and product launch. For a brand that ensures you stay clean when you're getting muddy, it's no accident that we went with an ultra-clean look and feel while keeping the grit in the imagery.
Made for Mobile
A mobile-first experience, outdoorsmen can pop open their phones to browse and buy new gear at a moment's notice—even when they're patiently waiting in their favorite hunting blind. Their quick and lightweight site boasts bright CTA's, a simplistic hierarchy, and engaging lifestyle photography.
Seeing Through the Weeds
The ability to filter and sort products effortlessly was quite possibly the most important functionality in the scope. It's impossible not to find what you're looking for, whether it's the bird's eye view of the mega menu, the clarity of options on the PDP, or the in-depth left column filtering on the PLPs and search results pages.
Most importantly, we made it incredibly easy for the customer to navigate, filter, and buy the right products for them.