Mule Expeditionoverlay Mule

Mule Expedition

In the heart of their garage, Joe and Dana, the creative minds behind MULE Expedition Outfitters, embarked on an extraordinary journey. Over the span of two captivating years from 2010 to 2012, they meticulously crafted a Vanagon Syncro Westfalia, infusing it with their passion during weekends and evenings. This remarkable endeavor didn't go unnoticed; it captivated the imagination of the #vanlife community, sparking admiration for its ingenious design concepts. From this fusion of creativity and craftsmanship emerged 'DASMULE'—not just a van, but a symbol of innovation and the birth of a visionary company.
Built on Shopify
Rugged Design, Easy on the Eyes
Through innovative design techniques and a keen eye for detail, we transformed ideas into an immersive journey, inviting visitors to explore, engage, and connect with the brand on a deeper level. Rugged yet clean, fast and responsive, the new site is running circles around their site's many previous iterations.
Mule - Homepage
Product Structure
Armed with a plethora of products at the ready, we set out to make the navigation, filtering and buy flow seamless and consistent. Mule set out to carry everything you could ever need to build out your dream rig. We set out to make sure you can find them all with ease.
Mule - PLP & PDP
Mobile Optimized? You're damn right.
Through our discovery process, we learned that mobile accounted for the bulk of their traffic. Armed with this knowledge, we set out to build the best damn mobile experience. Not only is it fast, it's an incredible experience top to bottom.
Mule - Mobile
There was a lot of room for crisp iconography to make the site more engaging and less reliant on text or pictures. It added that extra level of *chef's kiss* to the product navigation.
Launch ProjectpinHeadquatered in Issaquah, WA
Mule - Icons
Yeah, there's more...