Eat Your Art Out
Due to their passion and crazy knowledge when it comes to carnivorous plants, Predatory grew quickly, but their logo was an afterthought. With a retail storefront in the works and a new website on the whiteboard, we embarked on a logo redesign voyage. Because the first thing you think of is a Venus Flytrap, we eliminated that tired path and went in the direction of the Pitcher Plant. Due to their, ahem, similarities to other shapes found in the natural world, we had to go deep. After bringing a lot of solid directions to the table, we nailed it with an elegant, timeless, and stain glass inspired motif that even a carnivorous plant-loving grandma would adore.