Tepui Desert BackgroundTepui Desert Foreground Tepui Desert Mobile


Tepui makes products for those who seek exploration without boundaries. Their hometown of Santa Cruz California is rich with outdoor activities, so it's no wonder Tepui has been inspired to create innovative products that are trusted worldwide. They don't just make their products; they live them.
Built on Shopify Plus
The Challenge
Hot on the heels of a complete rebrand, Tepui was more than ready for a modern site that would fully encompass their culture and cult-like following that's grown organically. They approached us in the midst of weighing the options of different enterprise-level ecommerce platforms. Already on Shopify, we assured them that staying on the platform and upgrading to Shopify Plus was the only way to rain-fly. Before long, we were laying down a tarp and pounding our stakes into a complete redesign from top to bottom.
Tepui Homepage
Pack It Up. Pack It In.
To say the Tepui website is big would be an understatement. It's giant and strategically packed with awesome features. In all its grandeur, the entire site is still neatly housed 100% within the almighty Shopify Plus platform. The custom functionality is vast, and they didn't have to sacrifice editability. They can update and manage most everything via the customized admin panel features we implemented.
double tepui pages
Thinking outside the Icon.
If you're an outdoor icon like Tepui, you might need...hmm...let me think. Oh yeah: some rugged outdoor icons that perfectly complement your brand – so voilà! But to assume illustrations of this nature are just another bell or whistle would be a disservice; they're vital visual cues, aiding in effortless navigation and breaking up text-heavy elements.
Tepui Icons
Pitched Perfect
We learned that rooftop tents are quite a complex matter. Dimensions, material, style, options, and overall specifications are all of the utmost importance when buying products of this nature online, sight unseen. Tepui's offerings don't just fit in any ol' box, so we went to work on the ideal custom interface. Each color can be viewed from a different angle, swapping the product photos on command. We also incorporated a way for customers to send in photos of their adventures whilst using Tepui’s products, which they can then post directly on the page to show real customer experiences.
Tepui Product Page
Hear about Our Camping Trip?
Let's just say it was in-tents. Super in-tents, bro. Don't pretend you totally abandon your phone when you're out on the range. We'd be willing to bet it's still hanging out right in your vicinity, so naturally, the Tepui site needed to be designed and optimized for their extremely mobile customers. We refined the architecture until we determined the perfect balance of discovery and flow to engage and inform buying decisions.
Tepui - Mobile Devices
Yeah, There's More...