Island Stone literally created the pebble tile genre, pioneering the possibility for stunning, seamless surfaces of unmatched quality. They've since expanded their offerings to also include the best glass and tile claddings in the world.
With an international reach, Island Stone was looking to reinvent their brand's online presence starting with their North American division. A loyal, long-time client, we were thrilled to work with them to fully redesign the website in an adaptive format that's optimized for mobile.
The company's products beautify spaces in a way you have to see to fully appreciate, so our focus with the design was to highlight their engaging, real-life photography that exemplifies its many uses. Their audience includes three separate segments: dealers, consumers and installers. We made sure the flow of the user-experience was conducive to all three groups, with the information important to each being quickly accessible site-wide.
Island Stone has an ever-growing product line, with more depth than it may appear on the surface. We worked closely with their marketing team to determine the best strategy when it comes to grouping and navigating their many layers. We ultimately devised a hierarchy that allows users to gracefully browse without missing any products or losing their way. We also added a new shop-by-color feature for added ease in selecting the right product for any given scenario. All of this is backed by our powerful custom Sleepless CMS.