Afterwordsoverlay Afterwords


From planning a memorial, to what to do with remains, to writing an obituary, people rarely communicate their death preferences which puts a burden one love ones. Afterwords looks to create a simple-to-use resource for getting your affairs in order and remove the burden on the ones we love.
Logo & Brand
Afterwords brand needed to be one of ease, comfort, and professionalism. They are about removing the extreme emotions that can come along with after-life planning and making it straightforward to make the tough decisions. From this we developed a clean wordmark that, in the fading-out effect, gives a nod to effortlessly moving on. The logo, then paired with a relaxed color palette and uncomplicated font-choices, creates a modern, accessible brand.
Afterwords - Branding
Along with logo and brand development, we had the opportunity to give Afterwords its name. As mentioned, the name had to be one that was approachable and clear.
pinHeadquartered in Santa Cruz, CA
Afterwords - Naming
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