A Balanced Approach
Inventors of the world's best portable water filters, Lifestraw's roots in the outdoor space have grown to encompass all things water filtration. With a goal to find the perfect balance to also support their home products, a key reason they hired us was because of our heavy experience in both the outdoors and lifestyle industries. A natural fit, we upgraded them to Shopify Plus, reengineered their architecture, and built out a custom theme for the fully custom design/UX we created. Super crisp, clean, and fast, the new site is running circles around their sites of year's past.