For Spike, home brewing is about spending time with family and friends. It’s the feeling you get when you take that first sip after a long day at work. It’s about perfecting your craft. It’s a way to escape from the world.
Spike Brewing's equipment is second-to-none but their previous site suffered from an unwieldy UX and lengthy pages without concise content matter. To say we underwent a reinvention would be putting it lightly. Already on the Shopify platform we were able to make a seamless transition that's become a perfect vehicle to their new marketing directives.
We built out some ultra-custom builders and quizzes to guide Spike's visitors through choosing their perfect setup. With so many complicated components, making the right decisions is a looming proposition. Now their customers get the right solution faster and Spike's customer service load is lightened up with less hand-holding.
With the majority of their buyers on mobile, the phone experience takes advantage of white space and vertical orientation in a way that speaks sweet little nothings into your eye sockets. Whether you're a first-time visitor, or already on the hunt to purchase—the Spike site makes it easy.
Spike's catalog is beefy, the UX offers sorting capabilities and an easy search feature to narrow down the variables on the product listing pages. The product detail pages offer a large amount of information without overwhelming the buying experience.
There was a lot of room for crisp iconography to make the site more engaging and less reliant on text or pictures. The end result is 37 line-style icons that were custom crafted by yours truly.
Brand-forward Education and Community
One of the main project goals was to make the site about much more than just shopping. A lot of extra attention was put forth on the brand, their community, and educating everyone and their mother on all things brewing.