Spike Brewingoverlay Spike Brewing
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Spike Brewing

For Spike, home brewing is about spending time with family and friends. It’s the feeling you get when you take that first sip after a long day at work. It’s about perfecting your craft. It’s a way to escape from the world.
Built on Shopify
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The Mission
Spike Brewing's equipment is second-to-none but their previous site suffered from an unwieldy UX and lengthy pages without concise content matter. To say we underwent a reinvention would be putting it lightly. Already on the Shopify platform we were able to make a seamless transition that's become a perfect vehicle to their new marketing directives.
Spike Brewing - Homepage
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Building Conversions
We built out some ultra-custom builders and quizzes to guide Spike's visitors through choosing their perfect setup. With so many complicated components, making the right decisions is a looming proposition. Now their customers get the right solution faster and Spike's customer service load is lightened up with less hand-holding.
Spike Brewing - Product Quiz
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Tapped In
With the majority of their buyers on mobile, the phone experience takes advantage of white space and vertical orientation in a way that speaks sweet little nothings into your eye sockets. Whether you're a first-time visitor, or already on the hunt to purchase—the Spike site makes it easy.
Spike Brewing - Mobile
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On Tap.
Spike's catalog is beefy, the UX offers sorting capabilities and an easy search feature to narrow down the variables on the product listing pages. The product detail pages offer a large amount of information without overwhelming the buying experience.
Spike Brewing - Products
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Icon Set
There was a lot of room for crisp iconography to make the site more engaging and less reliant on text or pictures. The end result is 37 line-style icons that were custom crafted by yours truly.
Spike Brewing - Icons
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Brand-forward Education and Community
One of the main project goals was to make the site about much more than just shopping. A lot of extra attention was put forth on the brand, their community, and educating everyone and their mother on all things brewing.
Launch ProjectpinHeadquartered in Milwaukee, WI
Spike Brewing - Interiors
Yeah, there's more...