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Pillow Guy

Featured in Men's Journal, BroBible, and the Distilled Man, Pillow Guy was founded on first-hand experience on just how overwhelming it was to find quality luxury bedding. They invented their own line of incredible luxury bedding designed for men and adored by women, and they deliver it right to your doorstep in an affordable, no-nonsense package.

Bedding at its Best

Pillow Guy's cult following has been undeniable, but the buying experience wasn't measuring up to the sleeping experience their luxury products deliver. Already on the Shopify platform, they sought us out to upgrade to a more bespoke site that beefed up their SEO, pumped up conversions, and offered a super custom way for customers to bundle their products without too many questions getting in the way.

Cool, Crisp Comfort

Pillow Guy's products have a high price-point so we designed a luxury look and feel backed by a super customized theme. Cool and warm, crisp and clean—the mobile-first homepage and elegant navigation is the perfect introduction to their curated line of products.

Seamless Illustrations

Previously relying on inconsistent icon assets, we spared no expense in defining an entirely new icon set for use throughout the website. With a professional yet playful approach, they sit perfectly snug and cohesive in their various contexts.

Build a Bundle

Thread count? Fabrics? Density? Figuring out what bedding to buy can be a confusing conundrum. One thing that sets Pillow Guy's site apart from the rest is how easy they make it to find the perfect bundle. We designed and built out a custom questionnaire that guides customers through a step-by-step process to collect all of their pertinent sleep information in order to make the perfect recommendations. Conversion optimization at its finest.

Rest Easy

The product detail pages are soothing and simple. Selecting desired variants swaps the relevant product images so you can be certain of what you're buying. Tertiary information hardly takes a back seat—all of the product details are perfectly balanced with a supporting cast of icons for a smooth delivery.

Launch Project

Headquartered in Gardena, CA

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© All Materials SM_Year Sleepless Media. Custom Made in Santa Cruz California. With bare hands. Mostly in the middle of the night.
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