So Much More Than A Feed Store

Mountain Feed and Farm Supply is an awesome gift shop, homestead supply, housewares store and nursery tucked into a small town in California's Santa Cruz Mountains. They carry everything you need for homesteading including growing your own food, harvesting, preserving, cooking and more.

Screen displays of the Mountain Feed website,

So What Did We Do Exactly?

We designed and developed a fully responsive ecommerce site to help these local favorites reach the masses. The site is jam packed (no pun intended—seriously, it just happened) with the best learning resources around, and it's all 100% powered by a fully customized Shopify platform.

  • Web Design
  • Mobile
  • Shopify
  • Print
  • Awesomeness

Classic Illustrations

We incorporated timeless, rustic illustrations to help set the tone for their brand.

  • Beets Illustration
  • Artichoke Illustration
  • Cabbage Illustration

Custom Shopify Web Design

A single source of content extends to a single ecommerce platform for the entire site. Wherever they go, users can create accounts, sign up for the newsletter, check on orders, create persistent shopping carts, update shipping and billing information, and that’s just the tip.

Mountain Feed homepage design

The Big Picture

For Mountain Feed, education and learning resources were of the highest importance. We heavily cutomized Shopify’s native blogging platform to create a robust “Learn” section that’s essentially five blogs in one. It features how-to videos, in-depth recipes, events, classes, listings, plus a journal. We harnessed the customized blog architecture to seamlessly integrate related articles and products throughout the browsing experience. It's a cross-pollinating thing of beauty.

Mountain Feed e-commerce web design

100% Mobile Responsive

When we say responsive, we mean an adaptive user-experience across all modern devices, from check-in to check-out. The Mountain Feed digital ecosystem will continue to evolve to meet their customer’s unique lifestyles. The mobile-optimized site is a critical piece for local and national customers alike.

Mountain Feed Responsive Layout

Measurable Results

Sure, it looks and works amazing, but the proof is in the pudding. And do you know what’s in pudding?
Measurements. We increased their sales 100% the year after the new site launched. AKA: double. Yep, that's right, we're bragging!

  • Location: Ben Lomond, California
  • Project Type: Ecommerce Web Design
  • Platform: Shopify
  • Industry: Farming, Agriculture, Retail
  • Launched: November 2014

Print Collateral

The Mountain Feed story is much bigger than a website alone. We work with them regularly to make sure their brand carries over to print. Business cards, postcards, you name it. In fact, we're so busy with all of their printed wonders, we haven't had a chance to put it up in this here portfolio. But don't worry, we'll get there.

Mountain Feed Postcards designed by Sleepless Media
Mountain Feed Postcards designed by Sleepless Media
Mountain Feed Postcards designed by Sleepless Media

These guys are rad.

"We're pretty low-tech, so it was a relief when they shielded us from all the technical details and just made sure we were designing a site that looks and works amazing. Super hands on throughout the entire process, they never once made us feel like we were competing for their attention. All this and they still found the time to serve us a piping hot french press of perfectly brewed coffee at almost every meeting. Just when we thought they had outdone themselves, they took the courtesy of using different shots of Tom Selleck as placeholders for our staff photos in the mock ups, and mine had a nice patch of chest hair peaking out. Yep, they're the best!"

Andi Rubalcaba from Mountain Feed and Farm Supply

Andi Rubalcaba

Co-Owner, Mountain Feed and Farm Supply

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