Gloving and other light-based art-forms are on the rise, with a passionate, enthusiastic fanbase. Throwlights is all about providing this group with the coolest products while promoting and supporting this exuberant community.
A Light in the Dark
Keeping it clean, and letting the compelling photography sing, is what was most important for the new face of Throwlights. Along with featuring their top products, sections highlighting events and community engagement, such as recent blogs and events, and how to become a sponsored artist, were paramount.
In the Palm of your Hand
Small in size, but big in impact. Making sure the site played well on mobile devices, as always, was a big component of the new Throwlights.com.
Dynamic and easy to navigate, Throwlights' shopping experience effectively shows off all the unique categories and products they have to offer, while making it simple to find what any light artist is looking for. We also implemented a custom buy-flow for the Recharge Shopify app to allow for recurring subscriptions.