The City of San Francisco is no stranger to earthquakes, so it’s no surprise that “The Earthquake Bag” was born within its city limits. Now offering far more than the popular emergency bag alone, Redfora’s evolved into a full-blown emergency company that’s on a mission to keep the world prepared for the next disaster in their homes, workplaces, schools, and vehicles.
Ready for a Rebrand
Formerly known as The Earthquake Bag, we helped Redfora navigate their name change to ensure the launch of the new brand was a seamless transition. With an ambitious timeline, we took on the challenge to design their visual identity from the ground up with a fresh new logo, photography, custom iconography and a redesigned website packed with features.
- Web Design
- Shopify Plus
A Bag of Tricks
One of the key challenges for the website was the lack of quality photos to work with. Fortunately, Redfora selected our photography services as part of the redesign package, giving us the opportunity to execute our vision for all of the banner photography site-wide. They sent us a few bags of their goods and we sourced props and art directed the shoot, deciding on an overhead flat-lay photography style that not only hints at what’s in their kits but also supports the different lifestyles of their customer base.
As the product headliner, The Earthquake Bag isn’t a simple offering you just pop into your cart. There are dozens of different configurations based on an individual's specific needs. Days? Number of people? Bag type? They’re all important options so we built an ultra-custom app giving customers the ability to configure the bag of their dreams right on one page. We came up with a unique sidebar with all of the product options and content-swapping features that’s easy to use no matter the device. But it doesn’t stop there, the page is chock-full of additional information, video, specs, resources, reviews, and galleries.
Icons at the Epicenter
With their former site devoid of illustrations, we planned to create graphic imagery for key products, categories and features from the beginning. For the Earthquake Bag itself, we created detailed illustrations showing the different types of bags and items associated with each. For navigation and odds and ends, we went with a complimentary style that's simple, clean and solid.
A Beautiful Build
We strategically staggered the logo work, photography, and icons to support the process of fully redesigning the website in tandem. One of our goals was to escape the trappings of stock photography and text heavy pages in favor of bespoke imagery and illustrations for an elegant browsing experience. Built as a custom Shopify theme, everything you see is from scratch and backed by a decked out administration system that gives Redfora the utmost flexibility to maintain all images and copy to their heart’s content.
- Location: San Francisco, CA
- Project Type: Branding + Web Design + Photography
- Platform: Shopify
- Industry: Emergency and Saftey Equipment
- Launched: January 2019
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