No strangers to overlanding, the people at HitchFire know what those in love with the great wide open crave. Their rugged hitch-mounted grill saves space, packs quickly, and grills the heck out of a fresh elk steak. Yes, please.
Bringing Life to the Hitch
With other hitch-based products on the horizon, the immediate goal was to create a simple site to launch their flagship product, the Forge 15. Founded by the people that brought you Tepui, they knew who to call. We heavily customized an off-the-shelf Shopify theme to get them started while we worked towards the bigger picture in the background.
The Grill of Adventure
With a beautiful industrial design, the Forge 15 made for a straightforward product detail page that relies on the gallery to tell the story and show off features.
Never Look Back
Before the launch, we made sure customers could preorder at light speed. Since the majority of traffic would be coming from Facebook and Instagram, the click-through had to be no-nonsense.