Clearly Filtered Clearly Filtered
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Clearly Filtered

After testing every water filter on the market, they discovered no one else was doing enough to protect our health. Clearly Filtered set out on a mission to do it right, ultimately creating the only technology that can target and remove a full spectrum of tap water contaminants. Their products filter water that is truly clean and safe.
Built On Shopify Plus
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Bottoms Up.
Impressed by their products and the passion they have for them, we partnered with Clearly Filtered to help propel and champion their message to the masses. Their existing site helped them establish a loyal following, but unlike their products, it wasn’t designed to deliver the kind of results they rightfully deserve. Starting from scratch, we re-engineered their UX from the ground up, redesigning every page with explicit intent.
Clearly Filtered Homepage
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Recurring Results
The product pages are in-depth yet concise and informative without being text-heavy. No matter where the user is on the page they have the opportunity to add products to the cart via a floating buy button that's pinned to the top of the page. We also designed a custom buy flow, harnessing the Recharge app for recurring filter subscriptions.
Clearly Filtered Product Page
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Fully Fluid.
Mobile is always a challenge with the depth of features a site like this carries. We never compromised when it came to the form and function of the mobile or tablet layouts.
Clearly Filtered - Mobile
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Distillustrations
Clean and approachable, we created an icon set that always compliments their copy and imagery in an elegant way.
Clearly Filtered Icons
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Rich With Technology
Understanding how a filter works and deciphering the technical details thereof could be overwhelming for some. To help with this we opted for crisp imagery, sleek charts, and easy-to-read tables that provide a wealth of data and insight without getting in the way. This is all fully editable in the Shopify backend via the page customizer and product metafields.
Launch ProjectpinBased in Southern California
Clearly Filtered Interiors
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