Natural Ingredients. Natural Results.
We created a visual identity that captures the simple essence of their brand. We designed their logo as an emblem, with a wordmark inside a symbol, which gives it a more polished upscale look. Purity wanted something that was clean and simple but that also evoked a rustic, natural feel. To capture this, we developed a unique handwritten typeface for her brand, using plant elements and circles to complete the logo. We also developed a more compact version of the emblem with just the lettermark "P" inside the circular leaf symbol. This way they have the opportunity to use the more compact version when and where it makes sense.