Comprehensive

Logo Design & Branding

Great branding delivers clear & consistent communication, whether it's a logo, supporting visuals or the brand's voice. It really doesn't matter how great your product is if the look, feel and sound of your brand isn't well thought out and executed.
From Basic To Comprehensive
Finding the Right Solution.
Sometimes you're just looking for a logo, but sometimes you need to create, reevaluate and crystalize all of your brand's assets from top to bottom. New brands and established brands that are evolving have different needs, so yeah, sometimes that's just a logo redesign, and that's just fine, we don't need to fluff it up if it doesn't need a good fluffing. Other times we're helping a new company start from scratch, naming or renaming, designing or redesigning the components for the entire brand across the board. The endgame is always the same — making sure the brand has the proper backbone and supporting visuals for success.
The Core Branding System as We See It
Vision Vision
Voice & Messaging Voice & Messaging
large planet
Mission & Core Values Mission & Core Values
small planet
Logo Logo
Visual Identity Visual Identity
mid-sized planet
Website Website
Your Brand Your Brand
space
Our Calculated Branding Process Ensures We Turn over All of the Right Stones to Find the Right Solutions.
Logo & Identity
Discover. Design. Iterate. Finalize.
Your entire brand is anchored around your logo, and we don't take that lightly. The right logo should be simple, varsatile and well-crafted for the proper feel. We combine our clients' passion and industry knowledge with our design expertise to land on something that sings.

From there, take it to all things fit to print: business cards, letterheads, envelopes, t-shirts, stamps, signage and the rest of the good stuff.
A Few Samples of Our Work
Wild Roots MarketDataRayFour Winds GrowersCremer HouseRedforaCoastal EvergreenEl SalchicheroNomad AudioSanta Cruz Mountains
ArmitageKayak ConnectionHeartwood ResidentialRoofScreenSunflower BakehouseCarrie ArlahWilder EcologicalBiBenedetto & Lapcevic LLPPurity Salon
Wild Roots MarketDataRayFour Winds GrowersCremer HouseRedforaCoastal EvergreenEl SalchicheroNomad AudioSanta Cruz Mountains
ArmitageKayak ConnectionHeartwood ResidentialRoofScreenSunflower BakehouseCarrie ArlahWilder EcologicalBiBenedetto & Lapcevic LLPPurity Salon
Harris Ranch Home Top
Voice & Messaging
Say the Right Things to the Right Customers.
People often know their business inside and out. Their products. Their services. Their Customers. The way they verbally describe who they are and what they do. They're passionate about it whenever it comes up in conversation, but rarely do they have their thoughts written down, defined or crystalized in any way. We extract it all, organize it, and give it the right feel, personality and tone. Serious? Funny? Punny? We'll uncover it and execute.
They say your brand is what your customers say when you're not in the room. We say they're right.
Naming
Hmmm.. We'll Think of Something.
Naming a brand is no joke. It's the first step in developing a brand, so getting it right is a tall order that needs a thorough process behind it. We help companies name their brand from scratch, rename, choose and/or simplify. Through brainstorming, research and targeted exercises, we're your allies in getting it right.
We all judge books by their covers and we know what they say about first impressions. Take advantage of those opportunities through the power of authenticity.
Four Winds Brand Book
Brand Books
A Guide to Consistency.
We create robust brand guides that provide all off the visuals and information you need to implement your brand assets in a solid, consistent way. Whether it's a comprehensive outline of your entire brand, or simply a visual style guide, you'll have a definitive resource to work from.
Scope out the goods