We collaborated with them on a complete website redesign, resulting in a clean, concise and modern one-page style layout with a focus on mobile. As part of the process, we made vast improvements over the previous user experience while ensuring their SEO would be stronger than ever. In addition, we help them out with miscellaneous print design work whenever they're in need.
As you walk into eyeQ's boutique, it has a modern vibe while still being friendly, inviting and full of color. Our approach was to capture a similar feeling in their site's design, setting a warm, uncluttered tone to sing perfectly with their brand. Their previous site had issues with navigation and scripting that caused confusion to users, while the new site keeps everything right at their fingertips. We hand-coded it as static HTML, keeping the costs down and the quality up. When they need updates, we can handle most anything they may need in no time flat.
During the design process it became evident that eyeQ would benefit from some simple iconography to enhance their content. These icons draw immediate attention to their core services, with brief yet informative overviews for each.
“Sleepless worked together to help design a beautiful site that met the needs of my business and met the aesthetic design requirements of four very different business owners—which is no small feat. They took the identity that our business has created and helped us to create a relevant, usable, and productive site. The level of communication and cooperation was above and beyond anything that we had experienced with their competitors.”
Aaron S. Little
Office Manager, eyeQ Optometry
We’ve remained on-call to help eyeQ perfect their print needs as well. Whether it’s a new print ad, or sleek new postcards, we love helping their brand maintain a consistent level of quality across all mediums.