EyeQ Optometry

eyeQ is located in Downtown Santa Cruz and has been voted "Best Optometry" twelve times. It was an absolute pleasure to work with them to redesign their website to better represent their top-notch optometry services and the boutique brands they carry. So much in fact, that most of our staff are now their patients and faithful frame shoppers.

Screen displays of the EyeQ Optometry, eyeqsantacruz.com

So, What Did We Do Exactly?

We collaborated with them on a complete website redesign, resulting in a clean, concise and modern one-page style layout with a focus on mobile. As part of the process, we made vast improvements over the previous user experience while ensuring their SEO would be stronger than ever. In addition, we help them out with miscellaneous print design work whenever they're in need.

  • Web Design
  • Iconography
  • Print

Warm, Clean & Colorful

As you walk into eyeQ's boutique, it has a modern vibe while still being friendly, inviting and full of color. Our approach was to capture a similar feeling in their site's design, setting a warm, uncluttered tone to sing perfectly with their brand. Their previous site had issues with navigation and scripting that caused confusion to users, while the new site keeps everything right at their fingertips. We hand-coded it as static HTML, keeping the costs down and the quality up. When they need updates, we can handle most anything they may need in no time flat.

EyeQ Optometry homepage design

Customized Icons

During the design process it became evident that eyeQ would benefit from some simple iconography to enhance their content. These icons draw immediate attention to their core services, with brief yet informative overviews for each.

EyeQ Optometry Customized Icons

Eyes on Mobile

eyeQ's on the top of the heap in search engine results, much in part to the fact that their site's built to be mobile-friendly. Other optometrists that lack this feature come up lower in the results due to recent algorithm changes. Users can quickly learn more about them, find the best places to park at their location, fill out new patient forms or make an appointment on the fly.

EyeQ Optometry Responsive Layout

Absolutely incredible!

“Sleepless worked together to help design a beautiful site that met the needs of my business and met the aesthetic design requirements of four very different business owners—which is no small feat. They took the identity that our business has created and helped us to create a relevant, usable, and productive site. The level of communication and cooperation was above and beyond anything that we had experienced with their competitors.”

Aaron Little from eyeQ Optometry

Aaron S. Little

Office Manager, eyeQ Optometry


Launch Project
  • Location: Santa Cruz, California
  • Project Type: Web Design + Development
  • Platform: Static HTML
  • Industry: Optometry, Eyewear
  • Launched: December 2014

Print Design

We’ve remained on-call to help eyeQ perfect their print needs as well. Whether it’s a new print ad, or sleek new postcards, we love helping their brand maintain a consistent level of quality across all mediums.

EyeQ Optometry Print Magazine Ad
EyeQ  Optometry Print Postcards

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